Privacy Policy

1. Introduction

Hidden Revenue Ltd ("we", "us", or "our") is committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website, enquire about our services, or interact with an AI powered communication system we operate on behalf of one of our clients, including via SMS, web chat, or voice call.

Please read this policy carefully. If you disagree with its terms, please discontinue use of our site or services.

2. Information We Collect

We collect information when you register on our site, enquire about our services, or interact with an AI communication system operated by us or on behalf of one of our clients.

2.1 Information You Provide Directly

When enquiring with us, or interacting with a client's AI system, you may provide:

• Full name
• Email address
• Phone number
• The content of your messages or conversation

2.2 Information We Process on Behalf of Clients

Many of our clients use us to manage communications with their own customers and contacts, including past, existing, and potential customers. Where this applies, we process personal data such as contact details and a record of the conversation, strictly on our client's instructions and under a formal data processing agreement. This data is used only to deliver the service and is not used by us for any independent purpose.

2.3 Anonymous Browsing

You may visit our website anonymously. We do not require you to provide personal information simply to browse our site.

3. How We Use Your Information

Information we collect may be used to:

• Respond to your enquiry and provide information about our services
• Deliver the AI communication services agreed with our clients, such as web chat, SMS, voice, and review management
• Improve our website and services based on feedback and usage data
• Administer your account and billing
• Send you updates or marketing communications where you have opted in or where we have a legitimate interest to do so
• Comply with our legal obligations

You may opt out of marketing communications at any time by clicking the unsubscribe link in any email, replying STOP to any SMS message, or contacting us using the details in Section 11.

4. How We Protect Your Information

We use a range of technical, administrative, and physical safeguards appropriate to the personal data we hold, including encrypted data transmission and access controls on our internal systems and those of our service providers.

No method of transmission over the internet or electronic storage is completely secure. While we take reasonable steps to protect your information, we cannot guarantee its absolute security.

5. Cookies

Cookies are small files stored on your device that help our website recognise your browser and remember certain preferences. We use cookies to keep the website running properly, understand how visitors use our site, and measure the effectiveness of our marketing.

We may use third-party service providers, such as analytics platforms, to help us understand site usage. These providers are not permitted to use information collected on our behalf except to help us operate and improve our business.

6. Disclosure to Third Parties

We do not sell, trade, or rent your personal data to third parties. We work with trusted service providers, such as CRM and automation platforms, communication providers, and AI providers that power our automated systems, to help us deliver our services. These providers are only permitted to process personal data in accordance with our instructions and applicable data protection law.

We may also disclose information where required by law, to enforce our policies, or to protect the rights, property, or safety of Hidden Revenue Ltd or others.

Where our providers are located outside the UK, we ensure appropriate safeguards are in place in accordance with UK GDPR, such as Standard Contractual Clauses or an applicable adequacy decision.

7. Third-Party Links

Our website may include links to third-party sites. These sites have their own independent privacy policies, and we are not responsible for their content or practices. We encourage you to review the privacy policy of any third-party site you visit.

8. UK GDPR and Your Rights

We are registered with the Information Commissioner's Office (ICO) as a data controller under the UK GDPR and the Data Protection Act 2018 (registration number ZC112261). We process personal data on the following lawful bases:

• Consent, where you have given clear consent for a specific purpose
• Contractual necessity, where processing is needed to provide a service you have requested
• Legitimate interests, where processing is necessary for our legitimate business interests and does not override your rights
• Legal obligation, where we are required to process data to comply with the law

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request erasure of your data
• Object to or restrict our processing of your data
• Receive your data in a portable format
• Withdraw consent at any time, without affecting processing that took place before withdrawal

If you interact with an AI system operated by us on behalf of a client and wish to exercise these rights, you may contact us directly, or contact the relevant client, who remains the data controller for that customer relationship.

To exercise any of these rights, please contact us using the details in Section 11.

9. Data Retention

We retain personal data only for as long as necessary to provide our services and fulfil the purposes for which it was collected, including any legal, accounting, or contractual obligations. Where we process data on behalf of a client, it is retained only for as long as the client relationship requires, and is deleted or returned in line with our agreement with that client once it is no longer needed. When data is no longer required, it is securely deleted or anonymised.

10. Children's Privacy

Our services are not directed at children under the age of 18, and we do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us and we will take steps to delete it promptly.

11. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:

Email: privacy@hiddenrevenue.ai

Website: www.hiddenrevenue.ai

If you are unsatisfied with our response to a data protection concern, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk or by calling 0303 123 1113.

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the date at the top of this page. We encourage you to review this policy periodically. Your continued use of our website or services after any changes constitutes your acceptance of the updated policy.